ADT Website(s) & Marketing Privacy Notice

Latest Update: January 20, 2023

ADT is committed to safeguarding your personal data and complying with the data privacy regulations of the legal jurisdictions that we operate in.

This Privacy Statement explains how ADT and its subsidiaries and affiliates collect, use, store, and disclose Personal Data from individuals who interact with us (“you”). These interactions include when you use our websites; when you request us to provide a proposal or to connect with you; when you contact us; when you register or attend any ADT event, webinar, trade show, sales, or marketing activities; download an eBook, report, or other digital materials; apply for a job or reply to a ADT survey.

Information We Collect:

In the course of using ADT websites, you may provide us with personally identifiable information. This refers to information about you that can be used to contact or identify you, and information about your use of the Services that may be connected with you (“Personal Information” or “Personal Data”).

We may ask you to provide Personal Information when you:

  • Use our website or applications
  • Request quotes, services, support, whitepapers, or information
  • Request services or register for events or webinars
  • Create and manage an account
  • Participate in surveys or other promotional activities online or in any other venue
  • Provide a testimonial
  • Interact with us on third party social networks (subject to that third party’s terms of use and privacy policies)
  • Use the ADT platform as an employee, a contractor, an external employee, or a partner

**Platform Privacy Notices will be presented to users when they access and use one of the ADT platforms or services in the various regions that we operate in.

Categories of Personal Information we collect may include your full name, email address, contact telephone numbers, and other information necessary to provide additional information or services. It may also include work information such as job title and other business or company information, including, but not limited to, State and Country of company residence, occupation, industry, and/or any other information needed to respond to your request.

What is the legal Basis for the Data Collection and Processing?

Our collection and processing of your information as described above is permitted by applicable data protection law because it is:

  • In specific cases it necessary for our legitimate interests in pursuing the purposes set out above, and such interests in each case not being overridden by your privacy interests
  • necessary for the performance of a contract
  • in some cases, necessary to meet our legal or regulatory responsibilities, such as disclosures to authorities, regulators or government bodies; or
  • processed with your consent which we obtain from you from time to time, such as when you opt-in to receive marketing communications and news, via email and other communication means.
How we use your personal information

Your personal information will be collected and handled by us for the following purposes:

  • to provide you with the services you expect us to
  • to best tailor content and resources according to your preferences.
  • to respond to your request or questions when you contact us.
  • with your consent we may also use your contact data for direct marketing to inform you about services/products/events etc that might be of interest to you (we will communicate by email, telephone, mail and/or other communication methods)
  • to help us create, publish, and improve content most relevant to you.
  • to ensure that the content provided through the Website is presented in the most effective manner for you and for your device.
  • to allow you to participate in interactive features of our website, when you choose to do so.
  • to further develop and improve the Website and systems to better serve you. This mainly takes place in the context of new IT systems and processes so that information about you may be used in the testing of those new IT systems and processes where dummy data cannot fully replicate the operation of the new IT system.
  • to perform analytical research on our prospective client and candidate base, including the content, and the services/products they are interested in
  • to transfer data to third parties (see below)
  • where necessary, to comply with any legal obligation; and
  • we may also process your information to:
  • investigate or respond to incidents and complaints
  • comply with obligations and rights and cooperate with investigations carried out by the police, government or regulators.
Do you have to give us the personal information we ask for?

You are not obligated to provide your personal information to us when generally navigating our website, however we cannot fulfil any specific requests for information or provide you with a tailored service unless you do so.

How long do you keep my personal information for?

We will keep your information for as long as you wish to receive our communications and we have an active business relationship with you. Typically, we will delete data which we are not required to keep due to contractual or statutory obligations for 12 months after the last contact.

Sharing with third parties

To facilitate our efficient use of your information, and to provide you with content and/or resources, or to fulfil a request you make of us, we disclose your information to third parties. However, this disclosure will only occur in the following circumstances:

  • To suppliers, contractors and agents: from time to time we may engage or employ other companies and individuals to perform functions on our behalf. Examples include the hosting and/or maintaining of website content, or the provision of certain features contained on the Website, and the provision of marketing services.
  • Such recipients will only have access to your personal information as required by them to perform their functions and are not permitted to use such personal information for any other purposes. These recipients will be subject to contractual confidentiality obligations.
IP addresses and cookies

We collect information about your computer, including (where available) your IP address, operating system and browser type, for system administration. This is statistical data about our users’ browsing actions and patterns, and we will not use it in isolation to identify you or any individual. If you provide us with personal data, such as your name, we will then match your IP address and browsing history (for example) with that personal data.

We will only drop strictly necessary & sessions cookies on your computer when you visit our websites. To provide a more robust experience, we may ask you to consent to the dropping of additional cookies such as analytics cookies and certain third-party cookies to improve website performance and to provide for a better user experience. Please refer to our cookie notice for additional information around the cookies that we use.

Where your personal information is stored and processed?

As explained in the “Sharing with third parties” paragraph above, we share your personal information with the following:

  • Third party suppliers, contractors or agents: where we use a third-party supplier, contractor or agent, your personal information remains under our control, and we have controls in place to ensure your personal information is adequately protected.
  • Other companies within ADT: we have entered into a groupwide Master Data Transfer Agreement arrangement to ensure your personal information continues to be subject to an adequate level of protection.
Data Transfers:

Your personal information can be transferred and processed in one or more other countries where ADT has operations. When you provide your contact details to ADT we will process your data and send it back to the region that you reside in.

For transfers outside of the EU/EEA:

We shall only transfer your data outside the EU to countries which the European Commission believes offers an adequate level of protection to you, or where the ADT has put in place appropriate safeguards to seek to preserve the privacy of your information. Those countries include:

  • The Netherlands
  • Ireland
  • Germany
  • Poland
  • The UK
  • France
  • Norway
  • Switzerland
  • Italy
  • Sweden
  • Belgium
Your data access rights

Under applicable data protection laws, you may have the following rights:

  • Right to access and obtain a copy of your personal information: You are entitled to request confirmation on whether we process any of your personal information. Where this is the case, you may have access to your personal information and to certain information about how it is processed. In some cases, you can ask us to provide you with an electronic copy of your information.
  • Right to correct your personal information: If you can demonstrate that personal information, we hold about you is not correct, you can ask that this information is updated or otherwise corrected.
  • Right to object to processing and/or automated decision making.
  • Right to data portability
  • Right to be forgotten/have data deleted: In certain circumstances, you have the right to have your personal data deleted. You may make such a request at any time and the ADT Privacy team will evaluate if your request should be granted, however this right is subject to any legal rights or obligations we may have to retain data. For situations where, in accordance with the law, we determine that your request to have your personal information deleted must be granted, the ADT Privacy Team will do so within statutory guidelines.

To exercise your rights, you can contact us at the following address:

To the extent our processing of your personal information is based on your consent, you also have the right to withdraw your consent at any time. Withdrawal of your consent will not affect the lawfulness of any processing based on your consent before the receipt of such withdrawal.

You can also lodge a complaint about our processing of your personal information with your local data protection authority.

Marketing communications

We will only send marketing communications to you via email or other communication means where you have consented that we may do so.

We will offer you a check box on the forms we use to collect your personal information where, if you agree to receive marketing communications, you have to click the box. Where we send marketing communications to you via email, you may opt out of receiving any further marketing communications by clicking the ‘unsubscribe’ or ‘opt-out’ function in the email. In addition, you can also exercise your opt-out right at any time by contacting us at and providing the following information: your name, your email address, a contact telephone number, the marketing communications you would like to opt out of receiving.

Changes to this Notice

The terms of this Notice may change from time to time. We shall publish any material changes to this Notice through appropriate notices either on this Website or contacting you using other communication channels.


Data Protection Officer: Shrinivas Sadalwar -

Questions, comments and requests regarding this privacy notice are welcomed and should be addressed to

You can request a copy of mechanisms relating to a specific transfer of your personal information by contacting

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